Welcome to Blue Vanilla

Welcome to Blue Vanilla, a London-based womenswear fashion brand creating stylish, easy-to-wear clothing for women who want effortless style without the high price tag. Since 2014, we’ve been helping women look and feel confident with on-trend fashion, flattering silhouettes, and fresh new pieces added every week. 

Our Style & Mission

At Blue Vanilla, our mission is simple:
“Never get bored of new.”

We believe fashion should be fun, versatile, and affordable, and that you should always have access to the latest looks without spending a fortune. That’s why our UK-based design team curates new styles daily, bringing you the freshest seasonal trends, wardrobe staples, and statement pieces all year round. 

Designed in the UK, Loved Worldwide

Although we’re proudly rooted in London, Blue Vanilla isn’t just a local favourite, our collections are loved around the world. With global shipping to over 150 countries, women everywhere can enjoy the best in affordable fashion, from everyday casual wear to dresses perfect for special occasions. 

What Makes Us Different

Blue Vanilla is more than just clothes, it’s a platform to help you build your own style confidently:

🌟 On-Trend Womenswear
Stay ahead of the curve with pieces inspired by the latest fashion movements and seasonal trends.

🌟 Affordable Quality
We combine great design with accessible prices, making fashion feel exciting and doable.

🌟 Flattering Fits for Real Women
Our styles suit a variety of shapes and lifestyles whether you’re shopping for workwear, weekend outfits, or occasion dresses.

🌟 Seamless Shopping Experience
Our user-friendly online store makes browsing, buying, and returning easier than ever. 

Find Us In-Store and Online

You can explore Blue Vanilla in more ways than one:

✔ Shop our full collection online at bluevanilla.com
✔ Find fashion-forward pieces in store through selected UK stockists such as New Look and in our own retail locations nationwide. 

Join the Blue Vanilla Community

Blue Vanilla is about more than clothing, it’s about inspiring confidence, creativity, and everyday joy in fashion. Whether you’re refreshing your wardrobe for the season or hunting for that perfect outfit, we’ve got styles that make you look, and feel, amazing.

Ready to shop women’s fashion that’s stylish, affordable, and always new? Explore the latest at Blue Vanilla now.